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美國各地掀起反種族歧視、反警方濫用武力的遊行示威,全球支援。近年對社會議題甚為積極兼贏了不少掌聲的Nike,在今波運動中強悍依舊,早前推出一分鐘的“黑底白字”短片,劈頭第一句是其經典口號“Just Do It”的相反“For once, Don’t Do It”後為一連串呼籲人們不應逃避,要勇於發聲、對抗種族歧視的語句,更經典的是,竟然得到死對頭Adidas的轉載,並加上一句“Together is how we move forward. Together is how we make change.”此一來一回,頓成品牌界的佳話、案例。
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